• Upcoming Business Training Webinars

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    Name: Upcoming Business Training Webinars
    Date: September 15, 2021
    Time: 9:00 AM - 11:00 AM EDT
    Event Description:
    How Your Pricing Decision Impact Your Profits - $39.00

    Pricing is easily one of the most powerful profit levers a company can use and yet it is often underutilized and overlooked. Learn better pricing tactics and strategies that drive sales and profits. This program provides an actionable framework for developing pricing strategies and tactics. Attendees receive pricing worksheets in Excel format, via email.

    Course Outline

    Defining your Competitive Advantage

    Defining your Target Market

    Pricing Theory

    Why cost plus leads to lower profits

    Competition Based

    Value Substitution

    Break Even Analysis

    Effects of Price Changes

    Effects of Discounts

    Learner Outcomes

    How to define the Competitive Advantage

    Learn about considerations in defining their target market

    Learn basics of pricing theory including: Cost Plus, Margin Based, Competition Based, and Value Substitution

    Calculate how to breakeven analysis

    Learn how to project effects of price increases and price decreases

    Attendees will learn about temporary pricing and discount strategies


    A Public Service and Outreach Unit of the University of Georgia. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs of the UGA SBDC are open to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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